Types of Videos Your Business Should Create

Video marketing is a powerful way to connect with your audience, but with so many different possibilities, it can be hard to know where to start. The key is to create a variety of different types of videos that are designed to meet the needs of your audience at different stages of the customer journey.

You don't need to create every single type of video. Start with the one or two formats that are most aligned with your business goals and your audience's interests.

Here are some of the most effective types of videos your business should consider creating.

1. The Brand Explainer Video

• What it is: A short, high-level video that explains who your company is, what you do, and what problem you solve. It's your video elevator pitch.
• Goal: To build brand awareness and to quickly communicate your value proposition.
• Where to put it: On the homepage of your website, on your "About Us" page, and as the featured video on your YouTube channel.
• Style: This can be a live-action video featuring the founder, or a short, animated explainer video.

2. The "How-To" or Tutorial Video

• What it is: An educational video that teaches your audience how to do something or how to solve a specific problem related to your industry.
• Goal: To attract a new audience through search (on Google and YouTube), to demonstrate your expertise, and to build trust by providing value.
• Where to put it: On your YouTube channel and embedded in relevant blog posts on your website.
• Example: A landscaping company could create a video on "How to Prepare Your Garden for Spring."

3. The Product or Service Demonstration Video

• What it is: A video that shows your product or service in action.
• Goal: To showcase the features and, more importantly, the benefits of what you sell. It helps customers to understand how your product works and to visualize themselves using it.
• Where to put it: On your main product or service pages.
• Example: A software company could create a short screen-recording video that walks through the key features of their app.

4. The Customer Testimonial Video

• What it is: A short video featuring a happy customer sharing their positive experience with your business.
• Goal: To build powerful social proof and trust. Hearing a real customer talk about their success is far more persuasive than you talking about it yourself.
• Where to put it: On your homepage, your service pages, and your case study pages.
• Pro Tip: Keep them short (30-90 seconds) and focus on the results the customer achieved.

5. The Behind-the-Scenes Video

• What it is: A video that gives your audience a look at the human side of your business. This could be a tour of your office, an introduction to your team members, or a look at how your product is made.
• Goal: To humanize your brand and to build a more personal and authentic connection with your audience.
• Where to put it: On your social media channels (especially Instagram Stories or TikTok) and on your "About Us" page.

6. The FAQ Video

• What it is: A video where you answer your customers' most frequently asked questions.
• Goal: To be a helpful resource that saves your customers time and also saves your support team from having to answer the same questions over and over again.
• Where to put it: On your FAQ page, or you can create a series of short videos answering one question at a time to share on social media.

Conclusion

A well-rounded video marketing strategy includes a mix of different types of videos that are designed to attract, engage, and convert your audience. By starting with a few of these core formats, you can begin to build a valuable library of video content that will serve as a powerful asset for your business for years to come.