Guest Post Promotion: Driving Traffic Back to Your Site

You've successfully landed a guest post on a reputable blog in your industry. Congratulations! This is a huge win for your brand's authority and your SEO. But your work isn't over once the post is published.

To get the maximum possible value out of your guest post, you need to be proactive in promoting it.

Promoting your guest post helps you to achieve two key goals:

1. It drives referral traffic: It sends engaged readers from the host blog back to your own website.
2. It increases the authority of the guest post itself: A post that gets a lot of traffic and social shares is seen as a more valuable asset, which can increase the value of the backlink it contains.

Here's how to effectively promote your guest post.

1. Thank the Host and Share it with Your Audience

This is the first and most important step.

• Share it on Your Social Media Channels: As soon as the post goes live, share it across all of your social media profiles. Be sure to tag the host blog in your post. This is a great way to show your appreciation and to get them to re-share it with their own audience.
• Send it to Your Email List: Let your email subscribers know about your new guest post. This is a great way to send an initial surge of traffic to the post and to show the host blog that you are a valuable partner who can bring them new readers.

2. Add it to Your Website

Your own website is a great place to showcase your guest post.

• Create a "Featured On" or "Press" Page: If you don't already have one, create a page on your site where you list the authoritative places where your brand has been featured. Add a link to your new guest post here.
• Link to it from Relevant Blog Posts: Go back to some of your existing blog posts and find a relevant place to add an internal link to your guest post.

3. Engage with the Comments

For the first few days after the guest post is published, make a point to monitor the comments section.

• Respond to Every Comment: If people are taking the time to comment on your article, you should take the time to respond to them.
• Why it matters: This shows that you are an engaged and helpful expert, and it can help to build a relationship with the host blog's audience. It also keeps the conversation going, which can increase the post's visibility.

4. Repurpose the Content

You can repurpose the ideas from your guest post into other formats to be shared on different channels.

• Create a Short Video: Create a short video that summarizes the key points of your guest post and share it on YouTube and social media, with a link to the full article.
• Create an Infographic: If your post is data-heavy, you could create an infographic and share it on Pinterest.

5. Consider a Small Paid Promotion Budget

If the guest post is on a very high-authority site and is a major win for your brand, you can consider putting a small paid advertising budget behind it.

• How it works: You can run a Facebook or LinkedIn ad campaign that drives traffic directly to the guest post on the host's site.
• Why it works: This can dramatically increase the number of people who see your content and your brand on a highly credible, third-party platform. It also makes you look like a fantastic partner to the host blog.

Conclusion

Getting a guest post published is a great achievement, but the value you get from it is directly related to the effort you put into promoting it. By treating your guest post with the same level of promotional energy as you would your own content, you can maximize your referral traffic, strengthen your relationship with the host blog, and increase the overall SEO value of your link building efforts.